Tech Sales Toolkit
Our mission is to get you seen by the brands that can benefit from your solutions.
Catapult is the only partner that provides end–to–end growth consulting and activation, from sales strategy to qualified opportunities to proposal/pitch conversion with 20 years of experience on the front lines of proactive outbound prospecting.
Our dedicated team of professionals each have extensive sales experience, supported by strategy, data, research, and marketing talent.
OBJECTIVE
To engage and develop key stakeholders with budget authority into a pipeline of qualified leads ripe for conversion to proposal and new client acquisition.
STRATEGY
Develop a clear, differentiated go-to-market position and sales platform that amplifies your firm’s value proposition within vetted right-to-win categories.
ACTIVATION
Deploy a comprehensive program that leverages both demand and lead generation activity in order to create a pipeline of qualified opportunities.
Group Account Director
Leads Strategic Planning Session & Action Plan Development
Reviews prospect lists and shares for approval
Develops messaging (email, voice mail, live call scripts)
Leads pre-meeting planning and bi-weekly status calls
Listens to prospect meetings
Leads most-meeting debriefs
Business Development Director
Supports strategic planning session & action plan development
Activates outbound prospecting email & phone communications
Supports pre-meeting planning & bi-weekly calls
Leads prospect meetings
Supports post-meeting debriefs
Support Team
Data Specialist
Leverage List Partners’ in-house research and analytics to identify prospect data points, build lists, and provide direct support to your BDD
Technology
Dedicated individuals within List Partners that have certifications across relevant tech platforms in order to set up and keep all tech working seamlessly on our behalf
Helping Tech Firms Grow In The Following Categories:
Advertising
Branding
Creative
Digital
Experiential
Full Service
Integrated
Media
PR/Communications
Production
Research
Shopper
We also understand most agencies are just not built for sales. Your team is likely made up of creatives and account managers who are really great with existing client relations, but often lack the time, experience or resources needed to successfully identify and secure new business opportunities. And frankly, you didn’t get into this business to “sell” – you got into it to create. We love what you do, but we wouldn’t pretend to know how to do it. But we sure know how to sell it!
Creating new business for agencies is a tricky thing. In this day and age, it can’t be a SaaS sales approach of spamming out demo requests. Good business development relationships are built through trust, expertise, and rapport. In order to have those qualities properly represented in a first or second call, you need a business development team with extensive backgrounds in sales coupled with actual agency experience. This is where we come in.
We can either be your outsourced new business department, or work hand-in-hand with your existing team to provide insight, bandwidth, prospecting expertise, time, technology and experience.