With AI adoption in sales skyrocketing, 81% of teams are now either experimenting with or fully embracing AI, and the impact is undeniable. For sales teams across agencies, adtech, sponsorship, and media, the right AI tools have shifted from “nice-to-have” to “must-have” status. The numbers speak for themselves: 83% of teams leveraging AI report revenue growth, compared to just 66% of those who haven’t yet made the leap.
AI and sales automation are transforming outreach, enhancing targeting precision, and streamlining workflows in ways that were unthinkable just a few years ago. And while nothing replaces the personal power of a skilled sales team, automation tools are freeing teams to focus on what they do best: building relationships and driving revenue.
In this guide, we’ll reveal the top AI sales tools for 2025 that will empower your team to work smarter, not harder. From automating repetitive tasks to delivering real-time, data-driven insights that sharpen strategy, these tools offer a tangible edge for any sales team ready to lead.
AI Sales Tools at a Glance
Let’s take a high-level look at the AI tools shaping sales strategies. From advanced automation platforms to data-driven analytics and personalized outreach solutions, these tools are designed to elevate sales performance and streamline operations.
Our quick-reference guide offers a snapshot of each AI tool’s unique strengths, categorized by purpose to help you identify which solutions best fit your sales team’s goals.
| Top AI Sales Tools | ||
|---|---|---|
| The Tool | Tool Type | Purpose |
| Winmo Personality Insights | Personality Profiling | Delivers personality-driven data to tailor messaging to individual preferences, improving engagement |
| Winmo Compose | Email Personalization | Generates personalized email content based on recipient’s communication style, tone, and preferences |
| Perplexity | AI-Powered Research | Delivers concise, source-backed answers for credible, time-efficient research |
| Waldo.fyi | Continuous Account Monitoring | Tracks accounts, trends, and competitors, providing curated, continuous intelligence in one place |
| Magnolia | Brand Strategy Insights | Provides insights into brand’s strategic goals and messaging to create highly relevant proposals |
| People.ai | Sales Productivity Optimization | Analyzes CRM and engagement data to identify optimal touchpoints and track relationship mapping |
| Crayon | Competitive Intelligence | Monitors competitor activities and market shifts to enhance positioning and proactive messaging |
| Copient AI | Conversational Training | Simulates customer interactions for unscripted practice with customizable scenarios and real-time feedback |
Top AI Sales Tools for 2025
Securing meaningful business relationships hinges on understanding not just the who but the why behind each interaction. AI sales tools for company, contact, and context insights offer a transformative edge by delivering in-depth intelligence that goes far beyond basic data points.
These tools equip sales and business development teams to build richer, more strategic relationships by tailoring outreach to resonate with individual decision-makers and company needs. Here’s our top picks for sales teams:
1. Winmo Personality Insights
Sales is as much about knowing the person as it is about pitching the solution. Winmo Personality Insights provide sales teams with personality characteristics of their prospects as well as communication and close strategies based on unique traits. .
How Winmo Personality Insights helps improve outreach:
- Behavioral Insights: Offers detailed insights on communication preferences, decision-making style, and personality traits, helping sales teams craft messages that resonate deeply.
- Tailored Approach: Enables adaptation of tone, language, and approach to match each decision-maker’s unique style—whether they prefer data-driven pitches or warm, relationship-oriented engagement.
- Increased Engagement: Personalized outreach based on personality traits leads to 233% increase in response rates, advancing deals faster and more effectively.
2. Winmo Compose
Effective communication is at the heart of outreach. Winmo Compose combines AI and personality insights to generate email content that aligns with each recipient’s communication style, tone, and preferences.
Ways Winmo Compose can enhance sales strategy:
- Custom Email Drafts: Generates personalized emails in a few clicks, adjusting tone, language, and detail level to fit each prospect’s style.
- Time Efficiency: Saves time on email drafting while maintaining high relevance, enabling sales teams to focus on relationship-building.
- Scalable Personalization: Ideal for large pipelines, allowing teams to deliver personalized messaging at scale, driving higher response rates and fostering genuine connections.
3. Perplexity
Accurate, reliable information is foundational for credible sales pitches. Perplexity is an AI-powered search tool that transforms complex topics into clear, source-supported insights, helping sales teams answer client questions with confidence.
Here’s how Perplexity enhances sales research:
- Concise Insights: Delivers source-backed, concise answers to complex queries, reducing research time and improving pitch relevance.
- Trustworthy Data: Ensures every interaction is based on accurate, verifiable information, building trust with decision-makers.
- Time-Saving: Ideal for rapid research on industry insights or target companies, enabling teams to stay focused on strategic engagement.
4. Waldo.fyi
For ongoing intelligence on accounts, trends, and competitor activity, Waldo.fyi serves as an AI-powered research assistant, delivering curated updates to keep sales teams informed.
Ways Waldo.fyi supports continuous engagement:
- Real-Time Monitoring: Tracks specified accounts, industry shifts, and competitors, organizing updates into a single, accessible feed.
- Custom Searches: Allows teams to set up tailored alerts for high-priority accounts or topics, enabling quick access to fresh, relevant information.
- Strategic Readiness: Empowers teams to engage prospects with up-to-date perspectives, building credibility and establishing a competitive edge.
5. Magnolia
Magnolia provides deep insights into a brand’s strategic goals and marketing messages, enabling sellers to align pitches with each brand’s unique priorities.
How Magnolia enhances outreach customization:
- Brand Positioning Insights: Analyzes a brand’s public messaging to reveal core goals, such as innovation or sustainability, so teams can tailor their approach.
- Strategic Alignment: Assists in refining pitches to reflect brand values, whether it’s a focus on digital transformation or community impact.
- Increased Relevance: Empowers agencies, media sellers, sponsorship teams, and adtech providers to deliver proposals that resonate on a deeper level with brand decision-makers.
6. People.ai
People.ai leverages AI to analyze CRM and sales engagement data, surfacing insights on sales productivity and effectiveness while optimizing engagement strategies with each prospect.
How People.ai enhances sales engagement:
- Engagement Optimization: Tracks and analyzes sales team activity, identifying optimal engagement patterns and touchpoints, ensuring each outreach is timed for maximum impact.
- Relationship Mapping: Maps decision-makers and engagement history within target accounts, so sales teams can identify and prioritize contacts more effectively.
- Improved Conversion Rates: Enables adtech providers, media sellers, and agencies to refine engagement strategies based on data-backed insights, increasing the probability of advancing deals.
7. Crayon
Crayon is a competitive intelligence AI sales tool that empowers sales teams by continuously monitoring competitor activities and market changes, providing insights that sharpen positioning and outreach strategy.
How Crayon boosts competitive intelligence:
- Real-Time Competitive Monitoring: Tracks competitors’ online activities, such as website changes, press releases, social posts, and ad placements, allowing sales teams to stay updated on shifts in competitors’ strategies.
- Market Insights: Provides insights into industry trends and competitor moves, helping teams to adjust messaging and positioning proactively.
- Enhanced Positioning: Allows agencies, media sellers, sponsorship, and adtech teams to fine-tune pitches based on competitor intelligence, positioning their offerings as distinct and strategically aligned with market needs.
8. Copient AI
Copient AI is an advanced training platform that uses conversational AI to simulate real-world sales scenarios, enabling teams to practice unscripted role-plays that mirror actual client interactions. By incorporating your organization’s proprietary learning materials, Copient AI delivers realistic, customizable training experiences that prepare sales teams to confidently lead discovery calls, demos, and client conversations.
How Copient AI strengthens sales readiness:
- Authentic Customer Simulations: Trains reps with AI characters that mimic real customer mindsets, enabling realistic practice to build confidence and adaptability.
- Customized, Scalable Training: Tailors role-play scenarios to your specific sales process and products, so teams practice relevant conversations that align with your strategy.
- 24/7 Access and Instant Feedback: Offers on-demand training with real-time insights, allowing reps to practice whenever needed and continuously improve their performance.
With Copient AI, sales teams are better equipped to engage prospects authentically and confidently, elevating their ability to drive more successful business development efforts.
Selecting the Right AI Sales Tools for Your Team
With over 10,000 AI tools available today, it’s essential to select those that best fit your team’s workflow, objectives, and budget. While AI-driven tools offer powerful ways to create personalized, impactful messaging, the right choice depends on your team’s unique needs. Below, we’ll outline key factors to consider and recommend tools based on different business development goals.
1. Budget and ROI
Decide on a budget that matches your team’s objectives and growth targets. Some AI platforms require a significant investment but provide robust, multi-functional features, while others offer targeted solutions at a lower price point.
2. Team Size
Your team’s size can impact which tools are most effective. Larger teams may benefit from tools that enhance collaboration and CRM integration, while smaller teams might prefer specialized solutions that streamline individual workflows.
3. Sales Process Complexity
Analyze your sales process to determine how complex and multi-step it is. Teams with intricate, multi-stage sales processes may need comprehensive AI tools that provide insights across all stages, while shorter cycles may benefit from tools that streamline outreach and follow-up.
4. Primary Use Cases
Define what you most need AI to achieve—whether it’s personalization, competitive insights, data accuracy, or automated content creation. Identifying clear objectives will help you focus on tools that directly support your team’s high-impact activities.
Elevate Your Sales Strategy with the Right Sales AI Tools
AI tools have become indispensable for modern sales and business development, helping teams connect more personally, gather precise insights, and stay ahead of competitors. But even the best tools are only as powerful as the team using them. Knowing how to integrate these tools into a cohesive strategy, execute with precision, and continuously refine outreach requires expertise, agility, and a market-ready approach.
That’s where Catapult comes in. As the #1 outsourced business development team for agencies, adtech, media, and sponsorship, we provide an experienced team and a proven framework to get your solutions to market in just 30 days. We don’t just leverage AI tools effectively—we bring a wealth of industry knowledge, strategic insights, and dedicated focus to drive your business growth. Contact us today to learn more.