The agency was looking to diversify their client portfolio after walking away from their largest and longest-standing brand and wanted to work with brands outside of their region.

After providing guidance on the agency’s website and positioning, we encouraged more of a “sales play” to leverage market conditions and make them more relevant in non-right-to-win categories.

The pivot in how the agency talks about themselves created overwhelming success in creating new business for them.

Since July of 2020, our new business expert has delivered 12 qualified meetings within 3 months in-market and 3 immediate opportunities in the first month.