Is your agency truly unique? Or are you one of the thousands of agencies selling the same products and services? Almost all agencies claim to be unique, different or better while using essentially the same descriptors as the others. The truth is, most prospects (advertisers) can barely tell the difference in your agency and your biggest competitor.
In this session we looked to fix that by discussing:
Your differentiator isn’t different at all
How to find your difference
Using your differentiator to generate more opportunities
For any business development program to be successful, we need to take this first step of identifying a truly unique position. Once that positioning is in place content and distribution becomes much more effective. Hopefully this webinar will give you a great first step in finding your uniqueness!
Our guest host this month was John Heenan. Be sure to check out his website for other great insights and content!
We’ve heard it too often. “I have gone through the exercise and defined my difference. I’ve got nice people, extraordinary creative, spectacular cases, smart thinkers, senior leadership attention, and…”
Does that sound different?
Defining a unique value proposition among a sea of sameness is a big challenge, but it’s the first and most important step to a high-performance business development program. If you can’t quickly and clearly articulate why a prospect should work with you in terms that are appealing to them, Why would they?
During this session, you will learn the primary building blocks of a unique positioning and how you can apply it to your business.
Your differentiator isn’t different at all
How to find your difference and communicate it
Using your differentiator to be more successful and generate more revenue
