Client:

Mid-sized, full-service online marketing firm

Challenge: Replacing an In-House Sales Leader & Avoiding a Lengthy Hiring Process

For years, this agency had relied on an experienced, high-powered sales professional to lead its new business efforts. But when that person left, the CEO was suddenly faced with a critical decision:

• Go through the costly and time-consuming process of hiring a replacement
• Outsource business development to an external partner

As a business owner deeply invested in the agency’s reputation, the CEO was initially hesitant about outsourcing. They worried about entrusting new business outreach to an external team. However, the thought of recruiting, hiring, and onboarding a new sales professional—without any guarantee of ROI—was equally daunting.

After researching their options, the agency was referred to Catapult by a trusted business partner. One conversation changed everything.

Solution: A Seamless Transition to Outsourced Business Development

What set Catapult apart was our deep industry expertise in agency business development. Unlike generalist firms, we understood the nuances of the marketing space, making the transition quick and seamless.

Our Approach:

• Rapid Onboarding & Immediate Market Entry – With a dedicated team that specializes in marketing agency business development, we eliminated the learning curve and launched outreach within 30 days.
• Diversified Client Portfolio – Instead of relying on past relationships, we built a new business pipeline designed to introduce the agency to high-value prospects in untapped categories.
• Scalable & Sustainable Growth Strategy – Beyond immediate wins, we implemented a repeatable, long-term process to ensure the agency had a consistent pipeline of qualified leads.

Results: $950K in New Business Wins in Just 30 Days

Catapult’s targeted new business efforts delivered immediate impact:

• $950,000 in new business revenue within the first 30 days in market
• A fully operational, sustainable new business program, eliminating the need for in-house hiring
• A reliable system for generating qualified, high-value opportunities on a consistent basis

What the Client Had to Say

“To be honest, the idea of outsourcing didn’t seem appealing. Being naturally protective of my business and how it is represented in the marketplace, there was some level of uncertainty. However, the idea of going through the process of hiring a recruiter, doing the interviews, and taking the time to onboard a person before seeing any return on investment seemed debilitating.”
– Co-Founder

“Catapult came to the rescue and saved me from what otherwise would have been a long and stressful situation. To have been provided with a business development professional with that level of experience and understanding of my business, well, I just couldn’t have received that anywhere else.”
– Co-Founder

Why This Matters for Your Agency

For agencies facing new business challenges, the decision to hire in-house or outsource business development can feel overwhelming. But the right partner can accelerate pipeline growth, create immediate revenue impact, and remove the burden of hiring and training.

At Catapult, we don’t just deliver meetings—we build scalable new business engines that drive real revenue growth.

If you’re looking to replace or enhance your agency’s new business function with a proven, high-impact strategy, let’s talk.