Outsourced ad agency new business development
More Pipeline. Bigger Clients. Predictable Growth.
Tired of inconsistent referrals and unpredictable revenue? Catapult helps agencies build a scalable, repeatable new business pipeline—securing opportunities with the brands that need your expertise.
The new business challenges agencies face
Senior-level business development is expensive
Hiring a Director of New Business can cost $150K+ per year—before technology, bonuses, benefits, and ramp-up time.
Over-reliance on personal networks & referrals
Many agencies rely on their network or inbound leads, but without a proactive new business strategy, growth stalls and is hard to forecast.
Inconsistent pipeline = unpredictable growth
Without consistent outreach, your agency is stuck in a cycle of feast or famine, chasing leads instead of closing deals.
A smarter approach to agency new business
Catapult delivers senior-level expertise at a fraction of the cost of hiring in-house.
A dedicated team with deep agency growth expertise
We specialize in agency sales and marketing, understanding how brands select partners and where agencies need to position themselves to win.
Full ad agency new business development tech stack
Leveraging CRM automation, intent data, and ABM strategies, we identify and engage marketing leaders actively seeking agency partnerships.
Proactive outreach to brand decision-makers
Through multi-channel engagement, personalized prospecting, and strategic follow-ups, we connect agencies with CMOs, brand managers, and marketing executives ready to invest.
Proven success: Helping agencies win big fish clients
We’ve helped agencies land meetings with Fortune 500 brands, securing multi-million-dollar opportunities and driving sustainable growth.
Case Study
$3.5M Won—No RFP Required
Stuck in a cycle of referrals and unpredictable RFPs, this creative agency needed a smarter way to grow. With Catapult’s targeted outbound strategy, they landed high-value meetings, built a steady pipeline, and closed $3.5M in new business—without overloading their team.
"Catapult helped us build a proactive pipeline, so our team could focus on closing the right opportunities."
- SVP, Director of Business Development , Creative Agency
Case Study
$950K Won in 30 Days—No Hiring Required
When a full-service digital agency lost its sales leader, they faced a tough choice: endure a long hiring process or find a faster way to drive growth. By partnering with Catapult, they launched a high-impact outbound strategy in just 30 days—winning $950K in new business without the wait.
"Catapult saved me from a long, stressful hiring process and delivered experienced business development expertise I couldn’t have found anywhere else."
— Co-Founder, Full-Service Digital Agency
Case Study
Scaling Managed Services—Without Undercutting SaaS
This influencer marketing agency needed to drive demand for managed services without cannibalizing its SaaS platform. Catapult helped reposition their offering, shift client focus, and unlock larger budgets—leading to stronger, more sustainable growth.
"Catapult goes above and beyond—not just in outreach, but in driving real demand and strategic growth for our agency."
— VP of Sales, Influencer Marketing Agency
Outsourcing agency new business development just makes sense
Hiring In-House: $150K+ per year, plus management, training & overhead
Partnering with Catapult: Expert agency business development team at a fraction of the cost
- Traditional agency new business approach
- Hiring an expensive Biz Dev Director
- Relying on referrals and personal networks
- Waiting on RFPs and inbound leads
- Deals stuck in long sales cycles
- Inconsistent lead flow
- Catapult's new business approach
- Scalable, senior-level sales expertise at lower cost
- Predictable pipeline built on targeted prospecting
- Proactive outreach to key brand decision-makers
- Strategic follow-ups that keep conversations moving
- Steady stream of high-value opportunities
Frequently asked questions
We get it. Trusting someone to manage your agency new business development can be intimidating. We’re here to help provide answers to all your questions.
Agencies win new business through proactive outreach, inbound marketing, and strategic partnerships. A strong go-to-market (GTM) strategy includes identifying ideal clients, personalizing outreach, leveraging thought leadership, and optimizing the pitch-to-close process. Agencies that rely solely on referrals often struggle with inconsistent pipelines—proactive outreach ensures a steady flow of opportunities.
Successful agencies use multi-channel outreach—including email, LinkedIn, and industry events—to engage decision-makers. A well-defined GTM strategy aligns agency expertise with market demand, ensuring outreach efforts resonate. Personalized messaging, case studies, and thought leadership content help position your agency as the best choice, not just another option.
Most agencies experience a 3-9 month sales cycle, depending on industry, deal size, and client readiness. Agencies with structured business development processes and proactive outreach often shorten this timeline by keeping prospects engaged and nurturing relationships effectively.
Many agencies lack a dedicated business development function, clear differentiation, or consistent outbound prospecting. Without a GTM strategy and proactive outreach, agencies often rely too heavily on referrals, leading to unpredictable revenue and slow growth.
Yes—outsourcing business development helps agencies scale outreach, refine positioning, and secure high-value meetings without overloading internal teams. A specialized partner brings expertise in lead generation, sales strategy, and GTM execution, ensuring a consistent and effective new business pipeline.

Let's build your agency'snew business pipeline
Relying on networks, referrals, or RFPs isn’t a growth strategy. A scalable, repeatable process drives consistent growth. Let’s build your agency’s new business pipeline.