As a marketing agency, you know you’re capable of delivering exceptional results for your clients. Yet, one of the biggest challenges is landing new contracts and expanding your client base. ...

When it comes to growing your business and hitting sales targets, the conversation often revolves around lead generation—getting potential clients into the pipeline. But here’s the thing: lead generation...

In the fast-paced world of adtech, speed to market can make or break a company’s success. As an adtech company, you may have the most innovative product, a deep understanding of market needs, and...

Navigating the unpredictable waters of lead generation and business development can often feel like an uphill battle. The stress of not knowing where your next lead will come from, combined with the pressure...

When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight— Commercials. These carefully crafted ads have become as much a part of the...

From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the big one, consistently adding value to our client relationships– there are a variety...

Catapult New Business, the leading fractional new business development firm for agencies, today announced a new partnership with Wripple, a top on-demand talent platform where brands are matched in real-time...

Catapult’s mission is to identify, engage and help win new business with the brands that can most benefit from your solutions. Marketing agencies and AdTech companies partner with us when they’ve made...

There’s a sea of software vendors to choose from, but to get started, there are five core types needed in a new business tech stack no matter the size of the team. 1. Sales Engagement A sales engagement...

Once there is a resource plan in place, creating a strategy to activate the new business development plan is crucial. Building out a Go-To-Market (GTM) Strategy will guide the team to success and reduce...

Marketing team’s are strapped with projects and plans from digital transformations to staying ahead of the evolving marketing shifts, and on top of this do their day-job. There’s more than $100 Billion...

In the beginning of 2022, brands struggled with their supply chains and what was thought (at the time) to be temporary inflationary pressures stemming from the war in Ukraine. Now we know that inflation...

There are two revenue streams that sales and growth leaders build out: reactive and proactive. When creating a revenue generating process for your business, these two approaches should be monitored. Response-Based...

Agency prospecting specialists, Bonnie Buie and Eric Brown, reveal what it now takes to get in the door with prospects. They have spent much of their careers on the front lines of developing sophisticated...

Time kills deals. Every new business person feels this statement in their bones. They all walk a fine line of pushing to get a new client on board while remaining patient. Most hate to be considered pushy....