From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the big one, consistently adding value to our client relationships– there are a variety...

Catapult New Business, the leading fractional new business development firm for agencies, today announced a new partnership with Wripple, a top on-demand talent platform where brands are matched in real-time...

Catapult’s mission is to identify, engage and help win new business with the brands that can most benefit from your solutions. Marketing agencies and AdTech companies partner with us when they’ve made...

There’s a sea of software vendors to choose from, but to get started, there are five core types needed in a new business tech stack no matter the size of the team. 1. Sales Engagement A sales engagement...

Once there is a resource plan in place, creating a strategy to activate the new business development plan is crucial. Building out a Go-To-Market (GTM) Strategy will guide the team to success and reduce...

Marketing team’s are strapped with projects and plans from digital transformations to staying ahead of the evolving marketing shifts, and on top of this do their day-job. There’s more than $100 Billion...

In the beginning of 2022, brands struggled with their supply chains and what was thought (at the time) to be temporary inflationary pressures stemming from the war in Ukraine. Now we know that inflation...

There are two revenue streams that sales and growth leaders build out: reactive and proactive. When creating a revenue generating process for your business, these two approaches should be monitored. Response-Based...

Agency prospecting specialists, Bonnie Buie and Eric Brown, reveal what it now takes to get in the door with prospects. They have spent much of their careers on the front lines of developing sophisticated...

Time kills deals. Every new business person feels this statement in their bones. They all walk a fine line of pushing to get a new client on board while remaining patient. Most hate to be considered pushy....

If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone. It’s sucking the air out of the staggering growth that most brands and agencies have become accustomed to...

We heard a lot of things this year at the Mirren New Business Conference. Aside from all of the excitement and thankful words about being at a conference in person, there were some very consistent (and...

Many times when a brand releases a Request For Proposal (RFP) to the public, they already know who will win their business. This often-overlooked fact will keep you from getting on their shortlist. ...

A discovery call is the first of many conversations and can be defined as a time to uncover where your prospect is in their buying journey. Before guiding the conversation toward services or capabilities,...

Research shows that brands are looking at not only capabilities but industry expertise and case studies before compiling a shortlist of agencies to work with. To be in the best position to win new clients,...