Wouldn’t it be great to assign your agency’s new business responsibilities to your clients? That’s exactly what you’re doing when you have strong strategies in place for referrals and...

When planning for the new year, the common perception is that most companies begin planning their new year goals sometime around the Thanksgiving holiday and will not firm up their final plans until the...

Case studies are useful guides to educate and influence your prospective new clients. While there seems to be a general consensus on the case study structure most prospects expect to see, there are real...

Recently we had the opportunity to join team Winmo on their Win More Podcast to talk everything agency, or at least as much as you can cover in 40 minutes.  Throughout our conversation we talked about:...

Every day there are more and more articles posted about the importance of your overall corporate culture.  Like this one from CEOWorld.  Agencies, in particular, tend to put an emphasis on ensuring their...

It’s been six months. Six months of a slow, methodical, pragmatism by the market to get back to some sort of normal. Slow employment and rising inflation have caused the recovery to go a bit slower than...

It’s been over a year since we all began the trial and error of remote working and virtual meetings, no matter the industry. Although the pandemic brought challenges and adversities, there is one...

2020 has taught us many things, but one of the biggest learnings has been around most of our agencies’ need to better understand and predict where their future new business will come from. Last March,...

By Jody Sutter New business is one of those responsibilities that should be fully integrated into your daily schedule—some days in a more active and focused way, other days more passively and opportunistically....

Is your agency completely overwhelmed with an insanely busy month? One where your team has two pitches coming up, and the agency’s biggest client wants a new campaign in 4 weeks? Not to mention the 6-year...

In the past, we’ve talked about what qualities you should look for in a Business Development Director for your agency, but now we want to break down the different personas of Biz Dev people that will cross...

By now, our “new normal” feels a little less weird and a lot less chaotic than it did in March 2020. But there are still so many unknowns for the foreseeable future. One thing we know for sure...

Agency Type Full-Service Creative Target Consumer Goods The Process Many agencies that have broad skill sets find themselves in a position of trying to drive a conversation with a new prospect but lack...

By now, many of you have read the original and probably seen articles referencing AdWeek’s recent survey of marketer’s plans in 2021. The headline takeaway is that “40% of brands MIGHT seek new agencies”. ...

Agency Type Brand and Customer Experience Target Finance & Professional Services The Process New business efforts are all about being highly targeted with your data and messaging.  Very often...