The holiday season can be a tough time for new business pros as they try and navigate prospects’ holiday time off, end of year meetings, and planning cycles for the new year.  While there are...

Agency Type Creative Production Agency Target Food & Bev, Small-Mid Size Companies The Process Utilizing Winmo’s Intent Insights powered by Bombora, our team began their search by filtering companies...

Every year the tech stack available for agency new business pros changes exponentially it seems.  The image above is the Martech 5000 and I think it is safe to say that navigating that thing is a...

Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed in-house business development leaders and allows an agency team to stay focused on its core strengths...

Given the recent market shifts, everyone’s asking themselves, “How do we get incremental new revenue coming into the agency given our latest hit to the economy?” The key to accelerating your agency’s...

The conversation around email is different than what it would have been just three weeks ago, and certainly before that. So let’s talk about what’s working, what’s not, and what makes a great...

You’ve built and run an agency because you wanted to change (or at least impact) the world. That’s what agencies do, right? They are the driving force for almost everything we consume – be it a product...

The average agency-client relationship lasts 36 months, which means at any given moment one of your competitors is about to lose a client. But what if you were the one that is losing the client? Do you...

The new year is here. And now is the time you’ll activate the plan you’ve spent countless hours on to ensure a successful, profitable year. So what are your top priorities for 2020? New business...

When embarking on a proactive prospecting program, there are some core steps that can’t be skipped over on the road to success. And the foundation is developing a solid, well researched target list. ...

Can you believe we’re approaching an entirely new decade? As you begin planning for 2020 new business, remember to plan the resources required to support that growth in the new year. While those resources...

Big news today! After almost twenty years, we’re introducing a brand new look for Catapult with an updated brand identity. You’ll see our new branding translated throughout our client communication, social...

When a new decision maker arrives, when do you move to preempting a review? It can hit like a ton of bricks – the client call where you’re told that a full review has been called for your portion...

Prospecting for a strong pipeline is your first hurdle in the new business process, and is never-ending and always evolving—influenced by technology, budgets, and how brands work with agencies. These 16...

Awards are the best way to get independent feedback on the quality of your work. We understand entering takes time and added resources, but the reward is worth the effort. Similar to our Q3 list,...