By Jody Sutter New business is one of those responsibilities that should be fully integrated into your daily schedule—some days in a more active and focused way, other days more passively and opportunistically....

Is your agency completely overwhelmed with an insanely busy month? One where your team has two pitches coming up, and the agency’s biggest client wants a new campaign in 4 weeks? Not to mention the 6-year...

In the past, we’ve talked about what qualities you should look for in a Business Development Director for your agency, but now we want to break down the different personas of Biz Dev people that will cross...

By now, our “new normal” feels a little less weird and a lot less chaotic than it did in March 2020. But there are still so many unknowns for the foreseeable future. One thing we know for sure...

Agency Type Full-Service Creative Target Consumer Goods The Process Many agencies that have broad skill sets find themselves in a position of trying to drive a conversation with a new prospect but lack...

By now, many of you have read the original and probably seen articles referencing AdWeek’s recent survey of marketer’s plans in 2021. The headline takeaway is that “40% of brands MIGHT seek new agencies”. ...

Agency Type Brand and Customer Experience Target Finance & Professional Services The Process New business efforts are all about being highly targeted with your data and messaging.  Very often...

The holiday season can be a tough time for new business pros as they try and navigate prospects’ holiday time off, end of year meetings, and planning cycles for the new year.  While there are...

Agency Type Creative Production Agency Target Food & Bev, Small-Mid Size Companies The Process Utilizing Winmo’s Intent Insights powered by Bombora, our team began their search by filtering companies...

Every year the tech stack available for agency new business pros changes exponentially it seems.  The image above is the Martech 5000 and I think it is safe to say that navigating that thing is a...

Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed in-house business development leaders and allows an agency team to stay focused on its core strengths...

Given the recent market shifts, everyone’s asking themselves, “How do we get incremental new revenue coming into the agency given our latest hit to the economy?” The key to accelerating your agency’s...

The conversation around email is different than what it would have been just three weeks ago, and certainly before that. So let’s talk about what’s working, what’s not, and what makes a great...

You’ve built and run an agency because you wanted to change (or at least impact) the world. That’s what agencies do, right? They are the driving force for almost everything we consume – be it a product...

The average agency-client relationship lasts 36 months, which means at any given moment one of your competitors is about to lose a client. But what if you were the one that is losing the client? Do you...