The conversation around email is different than what it would have been just three weeks ago, and certainly before that. So let’s talk about what’s working, what’s not, and what makes a great...

You’ve built and run an agency because you wanted to change (or at least impact) the world. That’s what agencies do, right? They are the driving force for almost everything we consume – be it a product...

The average agency-client relationship lasts 36 months, which means at any given moment one of your competitors is about to lose a client. But what if you were the one that is losing the client? Do you...

The new year is here. And now is the time you’ll activate the plan you’ve spent countless hours on to ensure a successful, profitable year. So what are your top priorities for 2020? New business...

When embarking on a proactive prospecting program, there are some core steps that can’t be skipped over on the road to success. And the foundation is developing a solid, well researched target list. ...

Can you believe we’re approaching an entirely new decade? As you begin planning for 2020 new business, remember to plan the resources required to support that growth in the new year. While those resources...

Big news today! After almost twenty years, we’re introducing a brand new look for Catapult with an updated brand identity. You’ll see our new branding translated throughout our client communication, social...

When a new decision maker arrives, when do you move to preempting a review? It can hit like a ton of bricks – the client call where you’re told that a full review has been called for your portion...

Prospecting for a strong pipeline is your first hurdle in the new business process, and is never-ending and always evolving—influenced by technology, budgets, and how brands work with agencies. These 16...

Awards are the best way to get independent feedback on the quality of your work. We understand entering takes time and added resources, but the reward is worth the effort. Similar to our Q3 list,...

Let’s set the scene here: You’ve managed to secure a meeting with a C-level executive for a global brand, and now it’s time to deliver your presentation and make your pitch. What happens during the...

Your elevator pitch is the most important tool for converting strangers into clients. And guess how long you have with the average person before you lose their attention? 8 seconds. Even a goldfish...

It’s Q4, and many agencies are strategically trying to plan out their new business efforts for 2019 while brands are thinking about their marketing plans. This year, like every year before, we have seen...

I get asked every day by agency principals, “If I begin proactive outreach for the first time, how much time and money will I need to invest?” Of course, this is a loaded question, and the answers vary...

You don’t have to be a geneticist from Harvard to know if Business Development is in your agency’s DNA. You can just feel it. It either comes from the top down and is embedded in your agency...