Let’s set the scene here: You’ve managed to secure a meeting with a C-level executive for a global brand, and now it’s time to deliver your presentation and make your pitch. What happens during the...

Your elevator pitch is the most important tool for converting strangers into clients. And guess how long you have with the average person before you lose their attention? 8 seconds. Even a goldfish...

It’s Q4, and many agencies are strategically trying to plan out their new business efforts for 2019 while brands are thinking about their marketing plans. This year, like every year before, we have seen...

I get asked every day by agency principals, “If I begin proactive outreach for the first time, how much time and money will I need to invest?” Of course, this is a loaded question, and the answers vary...

You don’t have to be a geneticist from Harvard to know if Business Development is in your agency’s DNA. You can just feel it. It either comes from the top down and is embedded in your agency...

Two minds are better than one.  At least that’s how the old saying goes.  But what happens when those two minds (or three or four) get caught up in a groupthink cluster?  While the idea...