Client:
A leading influencer marketing agency
Challenge: Increasing Demand for Managed Services While Balancing a SaaS Offering
This influencer marketing agency had built a successful SaaS platform that streamlined influencer collaborations, but its managed services division was underutilized. The challenge was twofold:
- Generating demand for managed services without disrupting the agency’s core SaaS business.
- Avoiding direct price comparisons between the SaaS platform and managed services, which often led potential clients to default to the lower-cost, self-serve option.
To unlock larger client budgets and position managed services as a high-value offering, the agency needed a strategic shift in its new business approach.
Solution: Leading with Managed Services to Shift Client Focus
Catapult stepped in to reposition the agency’s managed services offering, ensuring it wasn’t just an afterthought to the SaaS platform.
Our Approach:
- Refined the Sales Narrative – We led with managed services in early prospect interactions, shifting the conversation from software capabilities to full-service influencer marketing solutions.
- Minimized Price Comparisons – By clearly differentiating managed services from the SaaS platform, we reduced direct pricing scrutiny and positioned the offering as a premium solution.
- Drove Awareness Through Strategic Outreach – Catapult crafted targeted outreach campaigns and event engagement strategies to increase visibility and demand for managed services.
Results: Increased Demand & Larger Client Budgets
By repositioning managed services as a distinct, high-value solution, the agency saw:
- Greater demand and higher budgets allocated to managed services
- More enterprise clients opting for full-service influencer marketing support
- Increased synergy between the SaaS and managed services divisions, allowing both to scale effectively
What the Client Had to Say
“From day one, our experience with Catapult has been exceptional. They stand out with their transparency, providing regular updates on our project’s progress. Their team is always quick to respond, ensuring smooth communication. Moreover, they consistently go above and beyond, like driving interest to events, to support our additional needs. This proactive and supportive approach has been invaluable to our collaboration.”
– VP of Sales
Why This Matters for Your Agency
For agencies with multiple service lines, balancing a SaaS product alongside high-value managed services can be a challenge. Without the right positioning and sales strategy, clients default to lower-cost options, leaving revenue on the table.
At Catapult, we help agencies strategically position and sell their full range of offerings, ensuring higher client engagement, larger deal sizes, and sustainable growth.
If your agency is looking to maximize its managed services potential, let’s talk.
