Client:

Small, independent creative agency

Challenge: Shifting from Referral-Only Growth to Scalable New Business

Before the pandemic, this agency thrived on referrals. But when those dried up, they realized they needed a proactive new business strategy to survive—and grow.

With no prior experience working with an external partner and budgets shifting due to the economic downturn, they were hesitant but knew they needed to make a change. They came to Catapult looking for a proven, scalable approach to generate high-value opportunities outside of their existing network.

Solution: Precision Positioning & Targeted Outreach

Rather than taking a broad lead generation approach, we knew success depended on refining their positioning and ensuring their outreach was laser-focused on the right prospects.

Our Approach:

• Defined Their Unique Market Positioning – We worked closely with the agency to refine and sharpen their story, ensuring it resonated with their ideal clients.
• Identified High-Value Target Prospects – We developed a niche targeting strategy, focusing on brands that would benefit most from their specialized services.
• Executed Strategic Outbound Prospecting – Leveraging our deep expertise in business development, we delivered highly qualified meetings with decision-makers at top brands.
• Matched Messaging to Market Needs – Our outreach positioned the agency as the ideal solution to pressing industry challenges, driving engagement from high-intent prospects.

Results: $575K in New Business in Just Two Months

Within two weeks of launching our outbound efforts, we secured two qualified meetings with CEOs of highly sought-after brands. In just the first month, we uncovered seven immediate new business opportunities within their niche target market.

By the end of two months, the agency had won over $575,000 in new business—all from opportunities generated by Catapult.

Why This Matters for Your Business

For many agencies, referral networks eventually plateau. To drive consistent, scalable growth, you need a proactive business development strategy that reaches the right prospects at the right time.

At Catapult, we don’t just book meetings—we build strategic new business pipelines that drive real revenue.

If your agency is ready to break out of the referral trap and build a predictable pipeline, let’s talk.