Outsourced media sales solutions
More Deals. Bigger Ad Buys. Predictable Revenue.
Media sales is more competitive than ever, with shrinking ad budgets and rising pressure for data-driven results. Catapult builds scalable sales pipelines that connect media companies with the right brands, agencies, and programmatic buyers—driving predictable revenue growth.
The business development challenges media teams face
Over-reliance on existing advertisers & agencies
Relying on repeat advertisers limits growth. A proactive outbound strategy secures new brand partnerships and revenue streams.
Fragmented media buying landscape
Ad dollars are split across platforms, making it harder to win budgets. Targeted prospecting ensures media offerings align with brand needs.
Long, complicated sales cycles
Multiple stakeholders slow deals down. A structured follow-up strategy keeps prospects engaged and shortens sales cycles.
Inefficient sales teams with low-impact BDRs
Junior BDRs struggle to reach decision-makers. A senior-level sales approach ensures outreach focuses on high-value prospects.
A smarter approach to media sales
Catapult provides senior-level media sales expertise—delivering the right opportunities with the right decision-makers, so your team can focus on closing deals.
A dedicated team with deep media sales expertise
We know how brand marketers, media agencies, and programmatic teams buy media, ensuring your sales team reaches the right people with the right pitch.
Full media business development tech stack
We use audience data, programmatic insights, and CRM automation to engage brands actively allocating media budgets.
Proactive outreach to top decision-makers at brands and agencies
We secure direct brand deals, agency partnerships, and programmatic integrations—expanding your advertiser base beyond renewals and referrals.
Proven success: Helping media companies scale faster
We’ve helped leading digital publishers, streaming platforms, print, and OOH media brands secure new brand partnerships, grow ad revenue, and streamline sales efforts—without relying on agency renewals alone.
Case Study
$4.8M Pipeline—No Extra Headcount
With a stretched-thin sales team, this national media company struggled to scale outbound prospecting. Catapult stepped in as their dedicated business development partner—securing 22 brand-direct meetings, unlocking $4.8M in new opportunities, and freeing their team to focus on closing deals.
"Catapult filled our pipeline with high-value opportunities, allowing our sales team to focus on what they do best—winning business."
— VP Sales, National Media Company
Outsourcing sponsorship sales just makes sense
Hiring a BDR or AE for Media Sales: High cost, low ROI, inconsistent results.
Partnering with Catapult: Senior-level media sales expertise that delivers qualified pipeline at a fraction of the cost.
- Traditional media sales approach
- Dependence on agency renewals
- Small sales team with limited bandwidth
- Struggle to engage programmatic buyers
- Long sales cycles with stalled deals
- Hiring BDRs with little industry knowledg
- Catapult's approach
- Direct brand outreach for new revenue streams
- Scalable, outsourced sales expertise
- Targeted outreach with data-driven insights
- Multi-touch engagement to accelerate conversions
- Senior sales experts driving high-impact deals
Frequently asked questions
We get it. Trusting someone to manage your media sales process can be intimidating. We’re here to help provide answers to all your questions.
Media companies struggle with shrinking ad budgets, increased programmatic competition, and long sales cycles. Without a structured outbound sales approach, many teams rely too heavily on existing agency relationships—limiting growth.
Expanding beyond agency partnerships requires targeted outreach to brand CMOs and media buyers, proving your media’s audience alignment, performance, and ROI. Personalized engagement and multi-touch outreach are key to winning more direct deals.
Many media sales teams are small, reactive, and focused on renewals. Adding junior BDRs doesn’t solve the problem—you need experienced sales professionals who understand the complexity of media buying and how to engage the right decision-makers.
Sales cycles typically range from 3-9 months, depending on the advertiser, deal size, and media type. A structured outbound approach shortens the timeline by maintaining engagement and removing friction in the buying process.
It depends on your growth goals and sales bandwidth. Outsourcing media sales development helps companies scale faster, secure more brand partnerships, and build a predictable sales pipeline—without hiring in-house.

Let's build a stronger media sales pipeline
The old way of media sales—waiting on renewals and chasing RFPs—no longer works. Stay competitive with a proactive, scalable strategy that drives bigger ad buys.