Client:

A leading entertainment provider specializing in event marketing and live performance production

Challenge: No Dedicated Sponsorship Sales Leader

This entertainment company had a strong track record of curating unforgettable live experiences, but when it came to securing sponsorship revenue, they faced a significant challenge:

• No dedicated sponsorship sales leader meant a lack of time, resources, and expertise to drive sponsorship deals.
• Limited business development capacity hindered their ability to tap into available sponsorship funds.
• Without a structured approach, they were missing key partnership opportunities that could maximize revenue for their annual productions.

Recognizing the need for a proactive, strategic approach to sponsorship sales, they turned to Catapult to drive results.

Solution: A Full-Service Sponsorship Sales Team

Rather than simply offering lead generation support, Catapult acted as the company’s dedicated sponsorship sales team, managing the entire sales process from outreach to negotiations and deal closure.

Our Approach:

• Personalized Outreach to Key Decision-Makers – We crafted a tailored sponsorship strategy, identifying and engaging brands that aligned with the company’s audience and value proposition.
• Targeted Prospecting & High-Impact Meetings – By leveraging our deep industry expertise, we secured direct conversations with senior-level sponsorship decision-makers.
• Seamless Negotiation & Closing Support – Beyond lead generation, we guided the company through contract negotiations and deal structuring, ensuring long-term sponsorship success.

Results: 21 Meetings in Just 45 Days & a Major Sponsorship Deal

Catapult’s comprehensive approach to sponsorship sales drove immediate impact:

• 5 sponsorship meetings secured within the first 21 days
• 21 total meetings booked within the first 45 days
• Closed a two-year regional sponsorship deal with a leading dental chain in the Southeast

By implementing a structured, proactive sales approach, we helped the company unlock new revenue streams, build a robust sponsorship pipeline, and secure long-term brand partnerships.

What the Client Had to Say

“Working with Catapult has led to remarkable results, like securing a pivotal regional sponsorship deal for our annual production. Their seamless integration into our team and commitment to our success make them an indispensable partner.”
– Founder

Why This Matters for Your Business

For entertainment providers, securing sponsorships can be a game-changer—but without a structured sales approach, valuable opportunities slip through the cracks. Catapult specializes in identifying and closing high-value sponsorship deals, ensuring a steady stream of revenue while allowing organizations to focus on delivering incredible live experiences.

If your business is looking to build a stronger sponsorship program and secure long-term brand partnerships, let’s talk.