Client:
A next-generation consumer intelligence martech platform
Challenge: No Bandwidth for Proactive Outbound Sales
A few years after launching its patented mobile app and consumer intelligence platform, this martech company sought to diversify its revenue streams and expand its enterprise client base.
While they had an internal business development team focused on pitching and proposals, they lacked the bandwidth and dedicated resources to execute a proactive Account-Based Selling (ABS) approach. Without a structured outbound strategy, they were missing out on high-value opportunities—especially with enterprise CPG brands.
They needed a specialized partner to quickly build and scale an outbound sales program.
Solution: A Fully Built, Scalable Outbound Sales Program
Catapult specializes in helping martech companies launch proactive new business programs without the long ramp-up time of hiring and training an internal team.
Our Approach:
- Onboarded Sales Technology & Processes in Weeks – We implemented the right tools and workflows to launch a fully operational outbound sales program quickly.
- Built a Targeted Account-Based Selling Strategy – Our team identified key decision-makers within high-value verticals like CPG, ensuring outreach efforts focused on the right prospects.
- Prioritized Human Connection at Every Touchpoint – Outreach wasn’t just about volume—it was about high-quality, personalized engagement that positioned the platform as an essential solution.
Results: New CPG Business & Ongoing Growth Opportunities
With Catapult’s outbound strategy in place, the platform:
- Secured a project with a leading CPG brand through targeted, strategic outreach
- Opened doors to ongoing work within the CPG sector
- Established a repeatable outbound sales process to drive long-term pipeline growth
By leveraging the right mix of technology, strategy, and expert business development talent, the martech company was able to break into competitive verticals, grow its client base, and drive sustainable revenue.
What the Client Had to Say
“Catapult dedicated a team of business development pros that worked tirelessly to help get us in front of our target customers and successfully generated leads and pitch opportunities across verticals, with particular positive outcomes in the CPG sector.”
– SVP, Client Development
Why This Matters for Your Martech Business
For martech platforms, winning enterprise business requires more than a great product—it demands a proactive, strategic new business approach that goes beyond inbound interest.
At Catapult, we help martech companies launch and scale outbound sales programs that generate real revenue opportunities—without the time and cost of building an in-house team from scratch.
If your martech company is looking to break into new verticals and build a repeatable outbound sales process, let’s talk.
