Outsourced adtech & martech sales solutions
More Pipeline. Smarter Growth. Higher Conversions.
Scaling adtech and martech sales is harder than ever with rising competition and shifting ad spend. At Catapult, we build data-driven, high-conversion sales pipelines that engage the right prospects, accelerate deal flow, and drive revenue—without adding unnecessary overhead.
The business development challenges adtech & martech teams face
Fragmented buyer landscape
The marketing and advertising ecosystem is crowded, with agencies, brands, publishers, and platforms all playing different roles. Many BDRs and AEs struggle to navigate this complexity, wasting time on the wrong prospects or failing to reach key decision-makers.
Long, complex sales cycles
Selling adtech and martech solutions often means convincing multiple stakeholders—CMOs, CTOs, procurement teams, and agency partners. Without a structured, multi-touch outbound strategy, deals get stuck in endless evaluation stages.
Low lead quality from traditional prospecting
Many adtech and martech teams rely on junior BDRs using generic outreach strategies. Without deep industry knowledge and data-driven prospecting, they generate leads that don’t convert—wasting time and resources.
Inefficient scaling models
When growth stalls, companies rush to hire more BDRs or AEs, expecting headcount to solve pipeline problems. But without better targeting, smarter engagement, and improved conversion strategies, adding more people just increases costs without increasing revenue.
A smarter approach to adtech & martech sales
Catapult helps adtech and martech companies break through the noise, engage the right decision-makers, and build a scalable pipeline that leads to real revenue.
A dedicated team with deep adtech & martech industry expertise
We navigate the complex adtech and martech landscape, engaging brands, agencies, publishers, and tech buyers who need your solutions.
Full business development tech stack
We leverage intent data, ABM platforms, and CRM automation to identify high-intent buyers and optimize outreach.
Proactive outreach to adtech & martech decision-makers
We connect with CMOs, media buyers, and technology leaders through strategic, multi-channel engagement—driving faster sales cycles and higher conversions.
Proven success: Helping adtech & martech companies scale faster
We’ve helped leading adtech and martech companies scale faster by optimizing their sales process, prospecting strategy, and pipeline management.
Case Study
Winning Enterprise CPG Deals—Fast
This martech platform had a powerful solution but lacked the outbound strategy to reach enterprise CPG brands. Catapult built and launched a targeted sales program—securing high-value meetings, winning new business, and creating a repeatable pipeline for long-term growth.
"Catapult’s team worked tirelessly to get us in front of the right prospects, driving new leads and pitch opportunities—especially in the CPG sector."
— SVP, Client Development, Martech Platform
Outsourcing adtech & martech sales just makes sense
Let’s build a stronger adtech and martech sales pipeline that drives real revenue.
- Traditional adtech & martech sales approach
- Generic outreach to broad lists
- BDRs lack industry expertise
- Deals get stuck in long evaluation cycles
- Over-reliance on inbound leads
- High headcount costs with low efficiency
- Catapult's approach
- Targeted engagement with key decision-makers
- Senior-level sales professionals with adtech/martech experience
- Strategic follow-ups that accelerate deal flow
- Proactive outbound to build a predictable pipeline
- Scalable sales solutions without unnecessary hires
Frequently asked questions
We get it. Trusting someone to manage your sales process can be intimidating. We’re here to help provide answers to all your questions.
Adtech and martech sales teams struggle with long sales cycles, complex buyer landscapes, and reaching key decision-makers. Without a structured outbound strategy, pipelines become inconsistent, and deals stall.
A mix of intent data, ABM strategies, and proactive outbound prospecting helps identify and engage high-value buyers. Relying solely on inbound leads often leads to slower growth and lower-quality prospects.
Most BDRs lack deep industry knowledge, leading to generic outreach that doesn’t resonate with decision-makers. A smarter approach involves targeted engagement, multi-touch outreach, and leveraging data-driven insights.
Sales cycles typically range from 3 to 9 months, depending on deal size, buyer readiness, and the complexity of integrations. Proactive engagement and structured follow-ups help accelerate deal flow.
It depends on your growth goals and internal resources. Outsourcing can help companies scale faster, reach the right decision-makers, and build a predictable pipeline without the overhead of hiring in-house. For teams struggling with lead quality or bandwidth, it can be a cost-effective solution.

Let's build a thriving sales pipeline
A full pipeline doesn’t come from hiring more people—it comes from better targeting, smarter engagement, and a structured strategy that keeps deals moving. Let’s make your sales pipeline work smarter, not harder.