Let’s set the record straight—cold calling isn’t dead. It’s just evolved. In a world of overflowing inboxes and digital noise, breaking through to decision-makers is harder than ever. But the phone? It’s...

With AI adoption in sales skyrocketing, 81% of teams are now either experimenting with or fully embracing AI, and the impact is undeniable. For sales teams across agencies, adtech, sponsorship, and media,...

If you’re feeling the pressure to ignite growth, you may be wondering if an in-house business development rep is the solution. The decision is trickier than it sounds. Many companies dive in with high...

In today’s sponsorship landscape, sellers are navigating an ever-evolving set of demands. Brands are no longer satisfied with just exposure; they want measurable ROI, clear alignment with their values,...

As agencies face economic uncertainty and evolving consumer behaviors, building a reliable pipeline and securing new business is more complex than ever. Forecasting feels uncertain amid challenges like...

As a marketing agency, you know you’re capable of delivering exceptional results for your clients. Yet, one of the biggest challenges is landing new contracts and expanding your client base. ...

When it comes to growing your business and hitting sales targets, the conversation often revolves around lead generation—getting potential clients into the pipeline. But here’s the thing: lead generation...

In the fast-paced world of adtech, speed to market can make or break a company’s success. As an adtech company, you may have the most innovative product, a deep understanding of market needs, and...

Navigating the unpredictable waters of lead generation and business development can often feel like an uphill battle. The stress of not knowing where your next lead will come from, combined with the pressure...

When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight— Commercials. These carefully crafted ads have become as much a part of the...

From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the big one, consistently adding value to our client relationships– there are a variety...

Catapult New Business, the leading fractional new business development firm for agencies, today announced a new partnership with Wripple, a top on-demand talent platform where brands are matched in real-time...

Catapult’s mission is to identify, engage and help win new business with the brands that can most benefit from your solutions. Marketing agencies and AdTech companies partner with us when they’ve made...

There’s a sea of software vendors to choose from, but to get started, there are five core types needed in a new business tech stack no matter the size of the team. 1. Sales Engagement A sales engagement...

Once there is a resource plan in place, creating a strategy to activate the new business development plan is crucial. Building out a Go-To-Market (GTM) Strategy will guide the team to success and reduce...