Blog
Top AI Sales Tools for 2025
With AI adoption in sales skyrocketing, 81% of teams are now either experimenting with or fully...
The True Cost of Hiring an In-House Business Development Rep
If you’re feeling the pressure to ignite growth, you may be wondering if an in-house business...
The Playbook to Proactive Sponsorship Sales
In today’s sponsorship landscape, sellers are navigating an ever-evolving set of demands. Brands...
Top 2024 Events for Ad Agencies
As agencies navigate uncertain economic conditions and shifting consumer behaviors, building...
AdTech
business development
go to market
new business growth
How to Craft a Winning Agency Capabilities Deck
As a marketing agency, you know you’re capable of delivering exceptional results for...
AdTech
business development
go to market
new business growth
Demand Generation vs Lead Generation: Do You Need Both?
When it comes to growing your business and hitting sales targets, the conversation often revolves...
AdTech
business development
go to market
new business growth
The Strategic Advantage of Outsourcing New Business for AdTech Companies
In the fast-paced world of adtech, speed to market can make or break a company’s success....
agency
5 Signs It’s Time to Outsource Your Business Development
Navigating the unpredictable waters of lead generation and business development can often feel...
agency
The Real Winners: Top Super Bowl 2024 Ads
When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component...
business development
lead generation
new business
new business growth
new business strategy
new business trends
proactive selling
prospecting
sales process
4 Trends New Business Pros Should Prepare For in 2024
From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated...
agency
agency business development
agency growth
agency new business strategy
outbound
proactive selling
prospect
Catapult and Wripple Partner to Solve the Broken Agency Pitch Model
Catapult New Business, the leading fractional new business development firm for agencies, today...
agency
agency business development
agency prospecting
discovery call
outbound leads
outbound strategy
prospecting
webinar
On-Demand Webinar: Unlocking the Potential of Mergers and Acquisitions
Check out our latest workshop where we delve into the key to agency success:
Unlocking the...
agency
agency business development
agency growth
agency new business strategy
consumer packaged goods
CPG
inbound
new business trends
outbound
proactive selling
prospect
reactive selling
The Benefits of Outsourcing Sales Operations
Catapult’s mission is to identify, engage and help win new business with the brands that can...
agency
agency business development
agency growth
agency new business strategy
consumer packaged goods
CPG
inbound
new business trends
outbound
proactive selling
prospect
reactive selling
The 5 Types of Software Every Business Development Team Needs
There’s a sea of software vendors to choose from, but to get started, there are five core types...
agency
agency business development
agency growth
agency new business strategy
consumer packaged goods
CPG
inbound
new business trends
outbound
proactive selling
prospect
reactive selling
Five Steps to Creating a Go To Market Strategy That Works
Once there is a resource plan in place, creating a strategy to activate the new business development...
agency
agency business development
agency growth
agency new business strategy
consumer packaged goods
CPG
inbound
new business trends
outbound
proactive selling
prospect
reactive selling
10 Must-Do Activities to Catapult your Sales Pipeline
Marketing team’s are strapped with projects and plans from digital transformations to staying...
agency
agency business development
agency growth
agency new business strategy
consumer packaged goods
CPG
inbound
new business trends
outbound
proactive selling
prospect
reactive selling
Insights: Sales Growth in an Economic Downturn
In the beginning of 2022, brands struggled with their supply chains and what was thought (at...
agency
agency business development
agency growth
agency new business strategy
inbound
new business trends
outbound
proactive selling
prospect
reactive selling
RFP
Proactive vs Reactive Selling: Building your revenue streams with both approaches
There are two revenue streams that sales and growth leaders build out: reactive and proactive....
Prospecting Outreach That More Effectively Opens Doors
Agency prospecting specialists, Bonnie Buie and Eric Brown, reveal what it now takes to get...
agency
agency business development
agency growth
agency new business strategy
buying behavior
economic downturn
lead gen
new business trends
pandemic
prospect
How Today’s Economic Factors Drive Changes in Buyer Behaviors
Time kills deals.
Every new business person feels this statement in their bones. They all walk...
agency
agency business development
agency growth
agency new business strategy
conferences
lead gen
mirren
new business trends
prospect
Agency Insights: Market Shifts and Navigating the New Economy
If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone....
agency
agency business development
agency growth
agency new business strategy
conferences
lead gen
mirren
new business trends
prospect
Recap of Strategies from the Mirren New Business Conference
We heard a lot of things this year at the Mirren New Business Conference. Aside from all of...
agency business development
agency prospecting
discovery call
outbound strategy
Winning Your Next RFP: Get on the Brand’s Winning Shortlist
Many times when a brand releases a Request For Proposal (RFP) to the public, they already know...
agency
agency business development
agency prospecting
discovery call
outbound leads
outbound strategy
prospecting
webinar
On-Demand Webinar: Secrets to Beating the RFP Process
Many times when a brand releases a Request For Proposal (RFP) to the public, they already know...
agency business development
agency prospecting
discovery call
outbound strategy
The Discovery Call: Your Chance to Uncover An Exclusive Opportunity
A discovery call is the first of many conversations and can be defined as a time to uncover...
agency
agency business development
agency prospecting
discovery call
outbound leads
outbound strategy
prospecting
webinar
On-Demand Webinar: You got the meeting. Now What?
A discovery call is the first of many conversations and can be defined as a time to uncover...
Q&A: How Do I Get More Meetings Through Proactive Outreach?
Research shows that brands are looking at not only capabilities but industry expertise and...
On Demand Webinar: Getting Started With Lists
Research shows that brands are not only looking at capabilities but industry expertise and...
agency
agency business development
agency growth
agency new business strategy
agency partner
burnout
new business trends
pitch
prospect
Agency Burnout: Pitch After Pitch is Killing Staff Morale
It’s no secret; the business development process is grueling. Even Digiday reported...
agency
agency business development
agency growth
agency new business strategy
agency partner
new business trends
prospect
New Business Trends of 2022 – Part 3 of 3
We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive...
advertising
agency
agency business development
agency growth
agency partner
holiday prospecting
new business trends
prospect
The 12 Ads That Made Us Smile This Season
And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me…
With holiday cheer...
agency
agency business development
agency growth
agency new business strategy
agency partner
new business trends
prospect
New Business Trends of 2022 – Part 2 of 3
The past two years forced many agencies to take a hard look internally at their business development...
agency
agency business development
agency growth
agency new business strategy
agency partner
agency prospecting
prospect
New Business Trends of 2022 – Part 1 of 3
Success in the new year hinges on our ability to understand and predict the current and future...
How to Encourage Client Referrals & Testimonials for More New Business
Wouldn’t it be great to assign your agency’s new business responsibilities to your...
agency
agency business development
agency growth
agency new business strategy
agency partner
agency prospecting
brand planning
prospect
Brands Are Searching for 2022 Partners Now
When planning for the new year, the common perception is that most companies begin planning...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
case studies
outbound strategy
prospect
Get more out of your case studies
Case studies are useful guides to educate and influence your prospective new clients. While...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
outbound strategy
prospect
Win More Podcast
Recently we had the opportunity to join team Winmo on their Win More Podcast to talk everything...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
outbound strategy
prospect
Your agency has a sales culture and it may be holding you back
Every day there are more and more articles posted about the importance of your overall corporate...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
new normal
outbound strategy
prospect
Q2 is Over, But 2021 is Only Getting Started
It’s been six months. Six months of a slow, methodical, pragmatism by the market to get back...
agency client relationships
agency new
agency new business
agency prospecting
agency sales
video conferences
6 Ways Video Meetings Have Improved Client Relationships
It’s been over a year since we all began the trial and error of remote working and virtual...
agency business development
agency lead measures
agency new business
agency new business strategy
lead generation
lead measures
new business
Better Predict Your Future New Business Success
2020 has taught us many things, but one of the biggest learnings has been around most of our...
agency new business
agency new business strategy
new business
new business growth
Featured Author Post: Operationalizing Your Agency’s New Business Strategy
By Jody Sutter
New business is one of those responsibilities that should be fully integrated...
agency business development
agency prospecting
business development
business development director
business development team
prospecting
Why Your Biz Dev Team Needs Those Updated Assets
Is your agency completely overwhelmed with an insanely busy month? One where your team has...
agency business development
agency new business
business development
personas
What Business Development Director Persona Does Your Agency Need?
In the past, we’ve talked about what qualities you should look for in a Business Development...
agency events
conferences
virtual conferences
virtual events
6 Conferences Your Agency Should Attend in 2021
By now, our “new normal” feels a little less weird and a lot less chaotic than...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to: Use a niche when your agency is full service
Agency Type
Full-Service Creative
Target
Consumer Goods
The Process
Many agencies that have...
agency business development
agency new business
New Business Opportunities in 2021
By now, many of you have read the original and probably seen articles referencing AdWeek’s...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to: Find a meeting in the financial sector
Agency Type
Brand and Customer Experience
Target
Finance & Professional Services
The Process
New...
agency new business
agency prospecting
holiday prospecting
Top Tips for New Business Prospecting During the Holidays
The holiday season can be a tough time for new business pros as they try and navigate prospects’...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to: Create a New Business Opportunity in 11 Days
Agency Type
Creative Production Agency
Target
Food & Bev, Small-Mid Size Companies
The...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
The tech stack you need for proper agency new business development
Every year the tech stack available for agency new business pros changes exponentially it seems. ...
Is Your Agency Ready to Outsource Lead Generation?
Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to Accelerate Your Agency’s Lead Generation During a Market Shift
Given the recent market shifts, everyone’s asking themselves, “How do we get incremental new...
ABM approach
agency positioning
COVID-19
pandemic
prospecting
Prospecting For Agencies In Today’s Climate: Three Key Elements of a Successful Email
The conversation around email is different than what it would have been just three weeks ago,...
agency new business
agency partner
pandemic
Three Things Your Agency Can Do While Others Are Standing Still
You’ve built and run an agency because you wanted to change (or at least impact) the world....
agency management
agency new business
hiring
interviews
new business growth
6 Interview Questions For Agency Business Development Directors
The average agency-client relationship lasts 36 months, which means at any given moment one...
agency business development
agency positioning
agency sales
client wins
target audience
Attract The Game Changer Client For Your Agency
The new year is here. And now is the time you’ll activate the plan you’ve spent countless...
agency business development
agency growth
lead gen
marketing tips
new business growth
prospect list
prospecting list
sales prospecting
It All Starts With The Target List: Steps To Efficient Proactive Prospecting
When embarking on a proactive prospecting program, there are some core steps that can’t be...
agency business development
agency growth
growth funnel
new business growth
new business prospecting
prospecting
revenue goals
sales funnel
The Ultimate Agency Growth Funnel
Can you believe we’re approaching an entirely new decade? As you begin planning for 2020 new...
A Brand New Look For Catapult
Big news today! After almost twenty years, we’re introducing a brand new look for Catapult...
Preempting A Review From Mirren’s Brent Hodges
When a new decision maker arrives, when do you move to preempting a review? It can hit like...
16 Must-Know Prospecting Stats For Your Agency
Prospecting for a strong pipeline is your first hurdle in the new business process, and is...
agency awards
agency new business
agency positioning
award programs
awards
business development
creative awards
Agency Awards To Consider In Q4
Awards are the best way to get independent feedback on the quality of your work. We understand...
agency business development
agency new business
agency sales
tips for closing
8 Tips For Closing The Sale
Let’s set the scene here: You’ve managed to secure a meeting with a C-level executive for a...
Four Tips to Help You Craft a Powerful Pitch For Your Agency
Your elevator pitch is the most important tool for converting strangers into clients. And guess...
agency
agency business development
agency growth
4 Essentials to Sustainable Agency Growth
What does growth even mean? We find most agencies think growth is about adding more and more...