Market Trends & Insights Archives

10 Brands Increasing Their Digital Ad Spend in 2025: A Prospecting List for Agency Leaders and Martech Pros

In 2025, the brands worth selling to aren’t waiting around. Global digital ad spend is on track to reach $1.16 […]

Joe Winter / February 21, 2024

When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight—

Joe Winter / January 4, 2024

From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the

Joe Winter / December 14, 2022

In the beginning of 2022, brands struggled with their supply chains and what was thought (at the time) to be

Time kills deals. Every new business person feels this statement in their bones. They all walk a fine line of

Joe Winter / June 27, 2022

If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone. It’s sucking the air out of

Joe Winter / June 14, 2022

We heard a lot of things this year at the Mirren New Business Conference. Aside from all of the excitement

Joe Winter / March 21, 2022

It’s no secret; the business development process is grueling. Even Digiday reported in an article earlier this year, “‘Never not

Joe Winter / January 2, 2022

We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive and magical dollars are set

Joe Winter / December 23, 2021

And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me… With holiday cheer in full