The Real Winners: Top Super Bowl 2024 Ads
When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight— […]
Market Trends & Insights
4 Trends New Business Pros Should Prepare For in 2024
From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the
Insights: Sales Growth in an Economic Downturn
In the beginning of 2022, brands struggled with their supply chains and what was thought (at the time) to be
How Today’s Economic Factors Drive Changes in Buyer Behaviors
Time kills deals. Every new business person feels this statement in their bones. They all walk a fine line of
Agency Insights: Market Shifts and Navigating the New Economy
If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone. It’s sucking the air out of
Recap of Strategies from the Mirren New Business Conference
We heard a lot of things this year at the Mirren New Business Conference. Aside from all of the excitement
Agency Burnout: Pitch After Pitch is Killing Staff Morale
It’s no secret; the business development process is grueling. Even Digiday reported in an article earlier this year, “‘Never not
New Business Trends of 2022 – Part 3 of 3
We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive and magical dollars are set
The 12 Ads That Made Us Smile This Season
And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me… With holiday cheer in full
New Business Trends of 2022 – Part 2 of 3
The past two years forced many agencies to take a hard look internally at their business development efforts. When the
