Market Trends & Insights Archives

Creating Sponsorship Packages that Stand Out: A Guide to Smarter Sponsorship Sales

TL;DR Sponsorship is no longer the sidekick to media. It’s the main event. With the global market expected to grow […]

Top 5 Takeaways In 2025, CMOs face growing pressure to tie marketing to business impact, reduce churn, and contribute directly

In 2025, the brands worth selling to aren’t waiting around. Global digital ad spend is on track to reach $1.16

Joe Winter / February 21, 2024

When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight—

Joe Winter / January 4, 2024

From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the

Joe Winter / December 14, 2022

In the beginning of 2022, brands struggled with their supply chains and what was thought (at the time) to be

Time kills deals. Every new business person feels this statement in their bones. They all walk a fine line of

Joe Winter / June 27, 2022

If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone. It’s sucking the air out of

Joe Winter / June 14, 2022

We heard a lot of things this year at the Mirren New Business Conference. Aside from all of the excitement

Joe Winter / March 21, 2022

It’s no secret; the business development process is grueling. Even Digiday reported in an article earlier this year, “‘Never not