Creating Sponsorship Packages that Stand Out: A Guide to Smarter Sponsorship Sales
TL;DR Sponsorship is no longer the sidekick to media. It’s the main event. With the global market expected to grow […]
Sponsorship
Best Practices for Sponsorship Sales Outreach in 2025
Brands aren’t buying logos. They’re buying outcomes. And if your pitch doesn’t speak to real business goals, you’re just another
Securing Sponsorship Success: 21 Meetings in 45 Days for an Entertainment Provider
Client: A leading entertainment provider specializing in event marketing and live performance production Challenge: No Dedicated Sponsorship Sales Leader This
Sales Call Planning: The Ultimate Checklist to Close More Deals
Let’s set the record straight—cold calling isn’t dead. It’s just evolved. In a world of overflowing inboxes and digital noise,
Top AI Sales Tools for 2025
With AI adoption in sales skyrocketing, 81% of teams are now either experimenting with or fully embracing AI, and the
The True Cost of Hiring an In-House Business Development Rep
If you’re feeling the pressure to ignite growth, you may be wondering if an in-house business development rep is the
The Playbook to Proactive Sponsorship Sales
In today’s sponsorship landscape, sellers are navigating an ever-evolving set of demands. Brands are no longer satisfied with just exposure;
Demand Generation vs Lead Generation: Do You Need Both?
When it comes to growing your business and hitting sales targets, the conversation often revolves around lead generation—getting potential clients
5 Signs It’s Time to Outsource Your Business Development
Navigating the unpredictable waters of lead generation and business development can often feel like an uphill battle. The stress of
The Real Winners: Top Super Bowl 2024 Ads
When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight—
