Agency Insights: Market Shifts and Navigating the New Economy
If there’s one word that describes 2022, it’s inflation. It’s affecting everything and everyone. It’s sucking the air out of […]
Blog Topics
Recap of Strategies from the Mirren New Business Conference
We heard a lot of things this year at the Mirren New Business Conference. Aside from all of the excitement
Winning Your Next RFP: Get on the Brand’s Winning Shortlist
Many times when a brand releases a Request For Proposal (RFP) to the public, they already know who will win
The Discovery Call: Your Chance to Uncover An Exclusive Opportunity
A discovery call is the first of many conversations and can be defined as a time to uncover where your
Q&A: How Do I Get More Meetings Through Proactive Outreach?
Research shows that brands are looking at not only capabilities but industry expertise and case studies before compiling a shortlist
Agency Burnout: Pitch After Pitch is Killing Staff Morale
It’s no secret; the business development process is grueling. Even Digiday reported in an article earlier this year, “‘Never not
New Business Trends of 2022 – Part 3 of 3
We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive and magical dollars are set
The 12 Ads That Made Us Smile This Season
And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me… With holiday cheer in full
New Business Trends of 2022 – Part 2 of 3
The past two years forced many agencies to take a hard look internally at their business development efforts. When the
New Business Trends of 2022 – Part 1 of 3
Success in the new year hinges on our ability to understand and predict the current and future market conditions around
