Top 2025 Events for Ad Agencies
As agencies face economic uncertainty and evolving consumer behaviors, building a reliable pipeline and securing new business is more complex […]
Agency
How to Craft a Winning Agency Capabilities Deck
As a marketing agency, you know you’re capable of delivering exceptional results for your clients. Yet, one of the biggest
Demand Generation vs Lead Generation: Do You Need Both?
When it comes to growing your business and hitting sales targets, the conversation often revolves around lead generation—getting potential clients
5 Signs It’s Time to Outsource Your Business Development
Navigating the unpredictable waters of lead generation and business development can often feel like an uphill battle. The stress of
The Real Winners: Top Super Bowl 2024 Ads
When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight—
4 Trends New Business Pros Should Prepare For in 2024
From figuring out this whole AI thing, keeping up with the ever-growing demand for integrated tools and strategies, and the
Catapult and Wripple Partner to Solve the Broken Agency Pitch Model
Catapult New Business, the leading fractional new business development firm for agencies, today announced a new partnership with Wripple, a
On-Demand Webinar: Unlocking the Potential of Mergers and Acquisitions
Check out our latest workshop where we delve into the key to agency success: Unlocking the Potential of Mergers and
The Benefits of Outsourcing Sales Operations
Catapult’s mission is to identify, engage and help win new business with the brands that can most benefit from your
The 5 Types of Software Every Business Development Team Needs
There’s a sea of software vendors to choose from, but to get started, there are five core types needed in