10 Brands Increasing Their Digital Ad Spend in 2025: A Prospecting List for Agency Leaders and Martech Pros
In 2025, the brands worth selling to aren’t waiting around. Global digital ad spend is on track to reach $1.16 […]
Media
Driving Media Sales Growth: How Catapult Helped Scale Business Development for a Media Company
Client: A national media company specializing in digital, broadcast, and experiential advertising solutions. Challenge: A Sales Team Stretched Too Thin
Sales Call Planning: The Ultimate Checklist to Close More Deals
Let’s set the record straight—cold calling isn’t dead. It’s just evolved. In a world of overflowing inboxes and digital noise,
Top AI Sales Tools for 2025
With AI adoption in sales skyrocketing, 81% of teams are now either experimenting with or fully embracing AI, and the
The True Cost of Hiring an In-House Business Development Rep
If you’re feeling the pressure to ignite growth, you may be wondering if an in-house business development rep is the
Demand Generation vs Lead Generation: Do You Need Both?
When it comes to growing your business and hitting sales targets, the conversation often revolves around lead generation—getting potential clients
5 Signs It’s Time to Outsource Your Business Development
Navigating the unpredictable waters of lead generation and business development can often feel like an uphill battle. The stress of
The Real Winners: Top Super Bowl 2024 Ads
When it comes to “the big game” AKA, the Super Bowl, there’s an entertainment component that often shares the spotlight—
The Benefits of Outsourcing Sales Operations
Catapult’s mission is to identify, engage and help win new business with the brands that can most benefit from your
The 5 Types of Software Every Business Development Team Needs
There’s a sea of software vendors to choose from, but to get started, there are five core types needed in
