Business Development Outreach Triggers to Reach CMOs at the Right Time
TL;DR What this blog covers: A strategic framework for building a trigger-based outreach system that improves timing, messaging, and response […]
Sponsorship
The Perfect Sales Call Plan: How to Time Your Outreach for Maximum Response Rates
TL;DR What this blog covers: A step-by-step framework to build effective sales call plans and time outreach for maximum response
Shortening Long Sales Cycles by Mapping the Buying Committee
TL;DR What this blog covers: How to speed up B2B sales cycles by mapping and engaging the full buying committee.
Creating Sponsorship Packages that Stand Out: A Guide to Smarter Sponsorship Sales
TL;DR Sponsorship is no longer the sidekick to media. It’s the main event. With the global market expected to grow
Best Practices for Sponsorship Sales Outreach in 2025
Brands aren’t buying logos. They’re buying outcomes. And if your pitch doesn’t speak to real business goals, you’re just another
Securing Sponsorship Success: 21 Meetings in 45 Days for an Entertainment Provider
Client: A leading entertainment provider specializing in event marketing and live performance production Challenge: No Dedicated Sponsorship Sales Leader This
Sales Call Planning: The Ultimate Checklist to Close More Deals
Let’s set the record straight—cold calling isn’t dead. It’s just evolved. In a world of overflowing inboxes and digital noise,
Top AI Sales Tools for 2025
With AI adoption in sales skyrocketing, 81% of teams are now either experimenting with or fully embracing AI, and the
The True Cost of Hiring an In-House Business Development Rep
If you’re feeling the pressure to ignite growth, you may be wondering if an in-house business development rep is the
The Playbook to Proactive Sponsorship Sales
In today’s sponsorship landscape, sellers are navigating an ever-evolving set of demands. Brands are no longer satisfied with just exposure;